Economic downturn of 2008-2009 halted the growth of revenue for many physicians providing cosmetic surgery and aesthetic services, which are not covered by insurance.
Plastic surgeons, cosmetic dermatologists, dentists, anti-aging and weight loss specialists as well as many other physicians in the field of aesthetic medicine are recognizing that they have to run their practices as a “business in recession” and to review their marketing and advertising strategy and tactics.
Few large physician groups can afford a professional marketing department. Fewer small groups and private practices can afford a skilled marketing person on staff. Word of mouth is good but the Internet offers plenty of alternatives for consumers and creates competitive environment for providers.
Most aesthetic physicians have hired nicely paid business and marketing consultants who typically process your own words and some data to describe the lay of the land for you in more advanced professional language and explain what you need to do to increase your market exposure. Revenues will follow shortly.
You concur and call the staff meeting to discuss the issues. During the meeting you realize that your staff is not particularly engaged and emits “I don’t know what he’s talking about” signals. You check your schedule and realize that you are in surgery from six to two tomorrow, you see patients in the afternoon and your wife at your kids’ school function in the evening. Who’s gonna do the marketing in the meantime?
The answer is two words: MedMarketing Team, aka your marketing department.
We are the ones who actually work the ropes to do the Multi-Channel Marketing for aesthetic physicians, and you too can outsource your marketing and advertising functions to us.
About MedMarketing Team