You can have an IT professional set up a blog on your site with a generic template for a thousand dollars. A couple of thousand dollars will buy you a nicely designed customized blog with a few standard plugins (pieces of software, which increase your site’s functionality). But don’t get too excited yet. What turns your blog into a powerful marketing tool will take a lot more than the installation and design.
The blog will have to be optimized for your keywords, and new original content related to your specific medical field will have to be published on a regular basis. This is a full time job.
Research, copy writing rich with your keywords, decorating with images, uploading videos and publishing posts takes time and effort. Your new masterpiece should be publicized by re-publishing in a few other websites with back links to your site. This needs to be done in certain intervals so as to avoid duplication and spam concerns.
Ninety percent of bloggers quit after a few months: it’s too time consuming and not immediately profitable. It is very hard to compete with professionally managed blogs. That is why MedMarketing Team has dedicated copy writers who can do the tedious job for you.
Based on your keywords your marketing team will suggest topics for your posts, get your ideas, views, opinion and materials you may have, do their own research and write these posts for you. They will also make sure that your software is always updated, proper plugins are used to maximize functionalities and the search engine optimization. Blogs are a very important part of our Multi-Channel Performance Marketing system and a good number of hours in our services contracts is allocated to blogging.
