External Marketing is the term used to encompass your efforts to promote your cosmetic surgery and aesthetic practice in your market to attract new prospects. This is a broad marketing strategy, which takes time and investment – much greater than your Internal Marketing, which is aimed at your existing patient base.
- How can we get attention of new prospects and then keep it?
- How do we identify new opportunities and then act on them?
- How to ask for email addresses on your website and in person?
- How do we get their text enabled cell phone numbers?
- How can we use Facebook?
- Twitter?
- How can we optimize our Pay Per Click advertising?
- Email Marketing?
- Do eblasts work?
- What else should be done?
-Radio and television?
-Billboards, sandwich boards?
-Seminars?
-Networking?
-Professional cross promotions
Do you have answers? The real question is: “How fast can you do this?”
