A blog (short for “weblog”) is a type of website, or a part of a larger website, which is regularly updated with news, commentaries, descriptions of events, products and services. Blogs combine text, images and video on a particular topic. Readers can subscribe to receive updates (RSS feeds), publish their comments or even start a discussion on a related subject.
It’s relatively easy to set up a blog. What’s important, though, is how you use it. If you know your keywords (the ones people would use to find your website) and have something new and original to say on a related subject, you can turn your blog into a very powerful tool to increase the number of visitors viewing your site.
Fresh and regularly updated content attracts search engines and other bloggers. Search engines give you better ranking, i.e. your website will climb up from obscurity (any position after the third page in search results is obscurity) to the front pages, and more people will see what aesthetic treatments you offer. The more people see your site, the more exposure to the market you will have, and more prospects will contact you to set up appointments.
Other websites and bloggers will give you links. If your site is an authority in a certain field, e.g. dermal fillers and laser combination procedure, other people will quote you in their websites and provide references (links) to your site. As a result, people reading these other websites may get curious to learn more about you and click on those links to visit your site. Search engines track these clicks. The more clicks they see, the more votes are counted to support your site and confirm that you are the authority in the field, and you deserve to be promoted to the front page of the search results. This is how search engines send targeted traffic to your site.
A blog provides medical professionals with an opportunity to keep their patients interactively involved with the practice by providing updates, testimonials, descriptions of new treatments and other educational and engaging content. Blogs allow doctors to spend more quality time with their patients, increase their reach to the public and awareness of recent advances in aesthetic medicine. Patients that have seen their doctors for minor non-invasive treatments are likely to return for a higher ticket cosmetic surgery in the future.
A blog is an excellent tool to reinforce your relationship with your customer base, attract new patients and dramatically improve your online presence and visibility.
