Targeting to the type of patients you want is on the mind of every marketing person. Do you have to hit every man and woman under the sun and hope that they will have an interest and/or the money to buy your service? How can you deliver your message to the people who most likely have the money, the desire, and the education to value your service?

Targeted marketing and effective spending

Marketing to the ‘desirable’ costs

Continue reading Choosing the Target for Advertising Efforts and the Fall of Billboard

External Marketing is the term used to encompass your efforts to promote your cosmetic surgery and aesthetic practice in your market to attract new prospects. This is a broad marketing strategy, which takes time and investment – much greater than your Internal Marketing, which is aimed at your existing patient base.

How can we get attention of new prospects and then keep it?
How do we identify new opportunities and then act on them?
How to ask for

Continue reading SEO Reality Check On External Marketing

Offer treatments that people actually want and can afford.
Have a few unique treatments that your competition does not offer.
Develop trust among patients and prospects.
Develop good relationship with all sources that may provide publicly available information about your practice and you. Hearing about you from a third party is more believable and goes much further in attracting new patients than hearing it from you (paid advertising).
The number of prospects having heard about you is

Continue reading Basic Principles of Medical Practice Marketing

The economy is slowly recovering and as it does, businesses, including fee-for-service medical practices continue to tighten their belts and look for better ROI from their marketing budget.

Budget for traditional advertising mediums such as television, radio, and print are being reduced and in some cases eliminated. In fact, a recent McKinsey survey of marketing executives found that 55% were cutting expenditures on traditional media, specifically in order to increase funding for online efforts.

“As the ad

Continue reading Multi Channel Online Marketing Services

You might know where your customers are located, what they are interested in and even what other sites they visit frequently, but do you know what marketing channels you can use to reach them? If not, you’re apparently not alone.

Data from a joint study by ExactTarget and Forrester revealed that while more than 85 percent of all marketers are executing multichannel campaigns, less than half know what channels their customers prefer. The study also

Continue reading Know Your Customers and Choose the Right Channel to Reach Them