Search engines drive website traffic. Social networks promote brand awareness. Blogs encourage community engagement. What about e-mail marketing?
E-mail marketing drives actual results – in the form of traffic, awareness and customer/prospect engagement.
According to the June “2009 Marketing Trends Survey” by StrongMail Systems, 42 percent of nearly 1,000 global business leaders polled, plan to increase their marketing budgets in 2009. Of those, 81% intend to increase their e-mail marketing spend.
What makes e-mail so appealing? Unlike social
Continue reading The Future of Email Marketing – Right Now


