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You can have an IT professional set up a blog on your site with a generic template for a thousand dollars. A couple of thousand dollars will buy you a nicely designed customized blog with a few standard plugins (pieces of software, which increase your site’s functionality). But don’t get too excited yet. What turns your blog into a powerful marketing tool will take a lot more than the installation and design. The blog will have Continue reading Blogging is a High Maintenance Activity Incoming links (from other sites to your site) are important for everybody. The link value or “link popularity” can win and lose the love and hate relationship with search engines. Aesthetic medicine, cosmetic surgery and all other fee-for-treatment medical practice make up a very competitive market. If you have a nicely designed website, which has no incoming links, you are invisible to the world even you can make an 80 year old look like she’s Continue reading Why Links Are Important For My Aesthetic Medicine Practice All small and mid-size businesses, including medical practices, are reducing their traditional media advertising spending for newspapers, radio and television, while increasing their spend on online media advertising. In fact, U.S. search advertising grew 18.1% in 2008, reaching $10.4 billion. Experts predict that the growth at 15% level will continue through at least 2012. Why? The Internet is inherently more measurable, trackable, accountable and usually less expensive than traditional channels. Continue reading Why Market on the Web Testing… |
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