You have invested thousands of dollars in billboards, newspaper ads and radio commercials. You have re-designed your website. You got a phone call! What happens next?

Our own research based on “mystery calls” and discussions with front desks of 150 medical offices show that 62% of leads die a premature death during that initial phone call. Why?

Lack of telephone communication skills
Lack of knowledge of what the practice has to offer
Lack of closing skills

About 20% of the

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