Med Marketing Team

Choosing the Target for Advertising Efforts and the Fall of Billboard

admin — Thu, 29 Oct 2009 16:52:01 +0000

Targeting to the type of patients you want is on the mind of every marketing person. Do you have to hit every man and woman under the sun and hope that they will have an interest and/or the money to buy your service? How can you deliver your message to the people who most likely have the money, the desire, and the education to value your service?

Targeted marketing and effective spending

Marketing to the ‘desirable’ costs

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SEO Reality Check On External Marketing

admin — Thu, 29 Oct 2009 13:23:13 +0000

External Marketing is the term used to encompass your efforts to promote your cosmetic surgery and aesthetic practice in your market to attract new prospects. This is a broad marketing strategy, which takes time and investment – much greater than your Internal Marketing, which is aimed at your existing patient base.

How can we get attention of new prospects and then keep it? How do we identify new opportunities and then act on them? How to ask for

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Basic Principles of Medical Practice Marketing

admin — Mon, 26 Oct 2009 16:07:29 +0000

Offer treatments that people actually want and can afford. Have a few unique treatments that your competition does not offer. Develop trust among patients and prospects. Develop good relationship with all sources that may provide publicly available information about your practice and you. Hearing about you from a third party is more believable and goes much further in attracting new patients than hearing it from you (paid advertising). The number of prospects having heard about you is

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Blogging is a High Maintenance Activity

admin — Thu, 22 Oct 2009 13:57:07 +0000

You can have an IT professional set up a blog on your site with a generic template for a thousand dollars. A couple of thousand dollars will buy you a nicely designed customized blog with a few standard plugins (pieces of software, which increase your site’s functionality). But don’t get too excited yet. What turns your blog into a powerful marketing tool will take a lot more than the installation and design.

The blog will have

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Web Design for Aesthetic Medicine Practices

admin — Tue, 20 Oct 2009 15:13:16 +0000

MedMarketing Team can design any website, from a customized template to a unique and functionally superior web design for high end plastic and cosmetic surgeons. It’s a matter of time and budget.

Our web designs are customized to meet our client’s needs, preserve their identity and most importantly set them apart from their competition. There are many components that must be unified for a design to be successful. A good design must be aesthetically pleasing, compelling,

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Why Links Are Important For My Aesthetic Medicine Practice

admin — Fri, 16 Oct 2009 14:39:31 +0000

Incoming links (from other sites to your site) are important for everybody. The link value or “link popularity” can win and lose the love and hate relationship with search engines. Aesthetic medicine, cosmetic surgery and all other fee-for-treatment medical practice make up a very competitive market. If you have a nicely designed website, which has no incoming links, you are invisible to the world even you can make an 80 year old look like she’s

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What is a Blog and Why You Need It

admin — Thu, 15 Oct 2009 13:55:40 +0000

A blog (short for “weblog”) is a type of website, or a part of a larger website, which is regularly updated with news, commentaries, descriptions of events, products and services. Blogs combine text, images and video on a particular topic. Readers can subscribe to receive updates (RSS feeds), publish their comments or even start a discussion on a related subject.

It’s relatively easy to set up a blog. What’s important, though, is how you use it.

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Why Market on the Web

admin — Wed, 14 Oct 2009 15:38:02 +0000

All small and mid-size businesses, including medical practices, are reducing their traditional media advertising spending for newspapers, radio and television, while increasing their spend on online media advertising. In fact, U.S. search advertising grew 18.1% in 2008, reaching $10.4 billion. Experts predict that the growth at 15% level will continue through at least 2012. Why?

The Internet is inherently more measurable, trackable, accountable and usually less expensive than traditional channels. The Internet allows for better targeting than

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Multi Channel Online Marketing Services

admin — Wed, 14 Oct 2009 00:49:16 +0000

The economy is slowly recovering and as it does, businesses, including fee-for-service medical practices continue to tighten their belts and look for better ROI from their marketing budget.

Budget for traditional advertising mediums such as television, radio, and print are being reduced and in some cases eliminated. In fact, a recent McKinsey survey of marketing executives found that 55% were cutting expenditures on traditional media, specifically in order to increase funding for online efforts.

“As the ad

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The True Value of a Phone Lead

admin — Tue, 13 Oct 2009 21:03:07 +0000

You have invested thousands of dollars in billboards, newspaper ads and radio commercials. You have re-designed your website. You got a phone call! What happens next?

Our own research based on “mystery calls” and discussions with front desks of 150 medical offices show that 62% of leads die a premature death during that initial phone call. Why?

Lack of telephone communication skills Lack of knowledge of what the practice has to offer Lack of closing skills

About 20% of the

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