You may have heard and seen many high pitched ads and websites selling 17, 20, 25 or more “marketing secrets” and/or strategies to:
- Multiply the number of new patients
- Win more doctor referrals
- Win patients from the Internet
- Increase your return on investment to 400% or better
- Immediately improve your bottom line, and
- End your recession now
These marketing manuals typically come nicely packaged with glossy books and DVDs, and at pretty lofty prices.
When evaluating these offers ask the following questions:
- How can there be more than one strategy?
- How come I don’t know so many marketing secrets?
- Who will actually implement all these multiple concepts and techniques in my practice?
Notwithstanding the importance of marketing education, which some of these marketing offers may provide, the reality and the budget of small medical practices do not allow for an in-house marketing person to be effective. It is impossible to hire one person, who will possess multiple and very diverse skills required for the job, and be willing to work for $12-15/hour.
The true secret of the real world marketing for medical aesthetic practices is contracting a shared professional team to implement the Marketing 2.0 in the Web 2.0 environment. That’s exactly what MedMarketing is all about – we offer shared marketing teams, which are put together to service several practices at a time.
How We Do It
