Times have changed. The Internet is replacing traditional print media and general advertising. Brochures, postcards, newspaper ads, billboards and local radio stations are no longer effective. These traditional marketing tools are not targeted to your market, they are expensive, untrackable and hard to measure as it is nearly impossible to determine conversion ratios.
The economy is bad, the market has shifted, and many of the cosmetic and aesthetic services you offer are being offered by your numerous competitors. Your patients and potential customers seek information they need online. Their attention span on your $2-a-piece brochure is less than that on your web page, which is one of the sources they will use to choose a cosmetic practice for their needs. Before they make their choice they will also check social networks, local forums and media to compare your online presentation, experience, ratings and prices to your competition.
How do you stand out? How do you create a pipeline of sales leads and appointments? How do you market your practice? Who is actually doing marketing in your office?
MedMarketing Team (MMT) is a highly specialized marketing firm dedicated to promoting cosmetic surgery and aesthetic medicine practices. We assist physicians and office managers in designing and implementing viable marketing plans, and actually do most of the routine marketing for them.
We still use some offline techniques, which have proven to be effective for specific practices, but our focus is on developing online presence. We use advanced internet technologies and routine marketing tools to educate targeted markets, increase market’s awareness of your services, engage potential customers and generate sales leads for your practice. Our strategy is Multi-Channel Performance Marketing 2.0.
One word – ROI
Medical marketing and advertising is unfathomable without a developed online presence and tools, which provide constant feed back to dynamically improve the return on investment. We blend strategy, creativity, and technology to develop and manage interactive promotional systems and campaigns that are:
- highly targeted
- productive
- automated, and
- measurable
With our hands-on approach, we do most of the work for you, day in and day out. Our systems are alert 24/7. We operate with simple but fundamentally important terms: conversion ratios, sales lead generation and return on investment.
What We Do
